AdSense and SEO resource

As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn't offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus your online marketing and gain positive and targeted traffic without paying out for "expedited listings" or "submission software."

Submission software can appear to save time and effort, but in all reality, it doesn't...

I suggest to clients that they don't waste their time with submission software. No matter how good it sounds, honestly, the best way to attain and maintain strong search engine rankings is with a solid plan, time, diligence and staying active online. Search engine submission and optimization is a marketing strategy, and as such is not a one-shot process.

A plan that works...

The important thing is to use a good, strong and simple approach that really works and endures through the ever-changing standards in the search industry. There are some helpful free search engine submission tools, but the downside is, you get involved in several and you can duplicate efforts, which not only wastes time, but some engines and directories could mistake it for spam (I've seen this happen!).

My experience and best advice is, find one helpful free submission tool site (my personal favorite is SelfPromotion.com (http:// selfpromotion.com/) and use it as a base. Keep a spreadsheet or submission log, and keep track of when you submit, what your Meta data/tags say (especially your ranking and core keywords), and note your rankings. This may sound like work, but really, once you set it up you will find it is the easiest way to keep from wasting time and it will help you track when your listings need some attention.

Basics that I recommend to reach a good rank and maintain it:

• Research keywords for your site. Take some time, check out competitor's sites, keyword lists, etc.


• Write GOOD title and description META tags for every page on your site. You really need custom META tag info for every page. There are many sites that will give you good advice on how to write great tag content. If you use a good submission site, you will find help there.


• Construct a good keyword tag specific to every page.


• Submit your site to every free search engine and directory you can find that is appropriate for your site...always use the free links because the paid ones won't give you any advantages (with very few exceptions).


• Be patient...it can take three months or more to become listed by the "big guys" when you use indexing only.


• Get a jump on the waiting time and use search engine optimization techniques for your site content, online marketing such as press releases and circulating free articles, place your site on industry directories and local business directories online.


• Put your site address (URL) on EVERYTHING. (Well, everything reasonable and legal)

By using this brief lesson on marketing your site, you can build a strong marketing base with absolutely no cost whatsoever. And in doing so, you are gaining in-depth knowledge of your site's target audience, and it can only help with future marketing. Good luck!

Cherie' Davidson has been working as a Web copywriter, content editor, press release writer, Web Reviewer and marketing consultant for several years. Her business, Suitable Words Publications can be found online at http://www.suitablewords.com . She also has a free content Website, WritersContent.com (http://www.writerscontent.com), where you can get great no-cost content for your writing or Web marketing site and e-zine.

I wish to give a few little tips, about optimizing. You may find it quite useful, depending on the type of website you have.

This is it; basically, when you optimize a website, you first want to enter at least 30 keywords into the 'head' of your web page. No problem there.

The next step in optimizing is that you must put each of your keywords into the text of your web page at least 4 times!

This is one area where your web page sinks or swims in the search engine 'spidering' process. This is where one must get, er.. creative.

We've all seen those web pages that are about a mile long and so wordy, that you kind of loose track as to what the heck they are talking about. Well, optimizing is what that's about. That and testimonials, which are a good thing to have, but most experts agree that you've got to get right down to the point and not loose your reader.

If this page is in a surf exchange, you're expecting your viewer to read a mile long page in about 30 seconds. Trying to get all your key words into your ad text 4 times, can make it read a bit funny.

So here are a couple of alternatives;

If you use graphics, (and who doesn't?), you are often able to enter text as mouse over text, as if you were going to link the graphic somewhere, but just put in some graphics that you don't plan to use as links and cram as many keywords into the mouse over as you can.

On some of my sites you see a few extra graphics that seem to be there purely for decoration, until you put your mouse on one and see a mouse over text that stretches off the screen.

But most folks don't put their mouse on a graphic unless they are told it's a link.

I honestly thought of that myself, but I have since seen the idea in Trafficology.

Another one that I thought up, and haven't seen anywhere else is this;

Just create a text box and load all your keywords into it as many times as you need, or use four boxes, (just copy and paste) then set the color of your fonts for the text in these boxes to match the background color of your web page. Now you have invisible keyword boxes that still work the same as if you had put them into your ad text!

Brian Beshore has been involved with Internet Marketing for several years. He publishes his own Home Business Guide. http://surfinsafari.net

With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it.

Millions of people use search engines to find products and services online and many global companies grew from merely having a web site and search engine expert. To be precise, there are about 20 web pages added to the web every second. 85% of internet users use search engines to search for products and services online. With so many websites, how are your potential customers able to find your products and services?

Benefits of search engine optimisation

• Generate online sales and revenue


• Advertise products and services globally


• Greater market capitalisation of products


• Create and establish brand name


• Tap potential internet markets

Natasha works in Definite Web Designs Australia, providing SEO consultancy to Australian and US businesses.

(http://www.definiteweb.com)