AdSense and SEO resource

Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links.

I first learnt about link popularity while researching about many different methods that I could use to market a Geocities site I had. After emailing countless webmasters and receiving some dismal results, I realized that it was hopeless to get people to exchange links with my freebie website.

Then I discovered writing. At first I was skeptical at using this concept but after trying it for some time, the results began to show. What was wonderful is that it only cost me some of my time.

With the help of article writing I was able to achieve a Pagerank of 4 for my Geocities website. The more webmasters that archived my articles the more links I had pointing to my site. As a result of my growing link popularity I began to see my site show up on the first or second page for some relatively competitive search terms.

Using writing as a marketing tool can save you thousands in advertising dollars. Imagine a website or ezine that costs hundreds to advertise in and you have the feature article which didn't cost you a dime to produce. You can easily see which generates more profit in the long run.

Through the power of the written word you can be able to get free publicity for your business. Providing quality and profitable and sometimes inspiring information can help you to achieve that goal. Many top marketers have used writing to good effect.

Developing your own writing style is important. As there are many others doing the same thing you what to differ from them. How can you stand out in a crowd if you are just like everyone else.

Practicing and researching helped me to put pen to paper for my first articles. Some of your first creations maybe a bit tacky but as long as you keep going you can improve.

Writing can be a task at times. There are moments when I have written the first two paragraphs and just get stuck. The inevitable writer's block can be a challenge to overcome. Taking a break and getting into the right frame of mind can be helpful.

Can anyone become a writer? Well the answer depends on how much effort you put into it. I have had some wonderful experiences since I became a writer. At times when there are criticisms and negative feedback, they can help you to better your skills if you use them the right way.

Many people don't like writing. But sometimes it is the things that we don't enjoy doing that are most beneficial to us. Try your hand at writing, if a guy from a Caribbean island can do it then so can you.

Copyright ฉ Nicholas Dixon

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Nicholas Dixon is a Jamaican webmaster, writer and affiliate marketer. Find out
how you too can create an online income with our list of highly recommended
programs by visiting http://WWW.Oceanroc.com/affiliate-directory
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Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over?

Link Farms

Many webmasters claim that Google penalizes websites for link farms. If this is so, why are a link farm sites that have a page rank of 5 on their link farm page? Let me give you an example, go to Google.com, type in any popular keyword(s) and append the word "links" to it. For example, "ABCD Links." Notice you'll get tones of websites that are linking to unrelated sites, but still have a great PR. I do not encourage link farming in any way or form, but building valuable partnerships is something I do encourage. If you're a jewelry site and you're exchanging links with an antiques site, I think this is a great thing. It's very possible that someone searching for jewelry may have an interest in antiques. I own a few sites and the hits I receive from partially related sites are phenomenal. Most of my websites are targeted towards webmasters so I receive hits from all sorts of sites. Remember, many webmasters claim to know the truth regarding search engine algorithms, but no one knows the EXACT TRUTH except the programmers at the search engines. Webmasters may have been penalized in the past for link farms and doorway pages (pages created around certain keywords for the sole purpose of redirecting surfers to the main page), but who's to say why some HAVEN'T been penalized.

Who Should I Create Link Partnerships With?

1. Create link partnerships with sites related to your site.

2. Create link partnerships with sites that have an audience that may be interested in your products

3. Exchange homepage links with websites that fit in your genre. You'll receive a link on a page with a good ranking and you'll get quality, targeted hits.

How Do You Find Link Partners?

1. Signup with an automated links management provider that organizes your links and helps find link partners. Automated tools are the best because they help you save time. Uploading and downloading your pages for every link exchange can be a huge pain and very time consuming. Automated tools are NOT link farms because they give you complete control of who you exchange links with. If a member exchanges links with every website, he/she might be abusing the tool. If a member uses the tool responsibly, it can be very effective.

2. This is a great little exercise I would recommend to anyone.

a. Write down 20 search terms pertaining to your website

b. Go to http://www.google.com and type in a search term written in step A

c. Contact as many websites as possible listed under that search term and ask them to exchange inner page or homepage links with you. If they're NOT interested, ask whether they would be interested in selling advertising space. If your website is fairly new, you may want to ask sites for advertising prices. Free hits are the best hits but sometimes you might have to go the extra lap and pay for service. I wouldn't recommend spending over $100 / month for advertising UNLESS it's a high traffic site with your site audience. The best deals are the ones that offer $10-25 / month. There are sites out there that will sell SUPER cheap advertising, and others that charge an arm and a leg.

EVERYONE gets rejected sometime or another so keep your head up and keep moving along! The internet is comprised of Billions of websites. If you're rejected 500 times, you still have MANY business opportunities left! This is a continuous job so set aside time every week to do this. If you don't have time for this, then you don't have time to make money.

3. Hire a link building firm (this can be quite expensive but if you have money, its minimal work for you)

PageRank

Pagerank is a great tool but don't use it as your ONLY measurement for success. I can't explain everything about pagerank but a good explanation is given at http://www.google-watch.org/pagerank.html.

Conclusion

In conclusion, link building is not only for increasing link partners and search engine rankings, it's also used to create partnerships and establish profitable relationships with other webmasters. Link building is a tedious process, but one of the best for getting free (sometimes not), targeted hits from other websites.

Vik Tailor is the owner of http://www.linkexchanged.com and http://www.buyadvertisingonline.com. He has been in the online advertising industry for over 4-5 years and has extensive online marketing knowledge.

By doing one thing solve other people's problems.

That's it this article is done, no I'm kidding seriously if you can find ways to solve immediate problems people have everyday you can make money online. Plus you will generate more traffic to your site in the process.

Now if you are thinking how you can find this information out, that easy you can start here with the Overture Suggestion Tool.

All you need are the right keywords, see a few example's below.

*how to

*learn how

*training

*tip

*buy

*etc.you get the point.

Provide them with a solution to the problems they are trying to solve, this will create a be line directly to your website. Stay away from what everyone else is doing. Find your own niche product or service that will fit the criteria of solving other people's problems and run with it.

If you do decide to market the same products as everyone else, find unique ways of doing it. Don't do what the population is doing; find new reports to give away as bonuses. In fact create your own reports, don't go with what's already all over the internet. Offer a solo ad in your ezine, or start a refer-a-friend program where you get one solo ad for each referral. You have to be very creative. The key is to be different find ways to market yourself that other's are not doing.

Let me be very clear here this may not be easy to do, it may be for some especially if you are already working from the angle of trying to find out what people; but it can be done and is being done everyday.

This will take a great deal of work, not only do you have to find out what the problem is you have to find a way to solve it effective, at a reasonable price so you are able to make a profit. Plus you have to get the information out to your target market so they are aware that you have solutions to what they want and need to solve their problems.

In conclusion, as stated above if you can solve immediate problems people have you can 1) increase your traffic, 2) your profits goes up as well; this goes hand in hand, to say the least all it takes is a little research, effort and determination.

Michelle has been online for about 7-years now. She started out on ebay which she still does some work on occasion. After doing the ebay thing for 2-years Michelle moved over to Internet and Affiliate Marketing. She has not stopped since. Build your own home business now visit http://home-making-money.com for more information today.

There are lots of ways to get traffic to your website however most people are interested in getting the most traffic for the least amount of money, preferably for free.

While it's difficult to get anything for free nowadays there are still a few good ways to help build your web traffic and still pay nothing.

1. Build a second content-rich website.

Because content is king on the internet many have adopted the idea of building a content-rich site in addition to their original sales site.

If you set up your title, description and keyword tags carefully and find a good balance for your keyword saturation, you may be better able to achieve high search engine rankings with a site that contains only good content and information.

Once you have built your content-rich site you can then use the content to point your viewers to your sales site.

2. Add an article page to your existing site.

By adding article pages to your web site you can once again point your readers to your sales page.

For example, let's say you have a website that sells vitamins. Set up a few article pages that reference vitamins such as a page on the benefits of vitamins, how to take vitamins, the effects of vitamins, etc. Allow each of the articles to reference links to your sales page.

This can be a very effective sales tactic because you've attracted the attention of someone interested in your topic. If they read your article and like what they've read they're more apt to check out your links and you've increased your chances of making a sale.

Also, with proper meta tags and keyword usage, an article page is much more likely to make it to the top of a search engine listing than a sales page.

3. Submit your articles

Any articles that you write should be submitted to as many sites that accept articles as possible. This is important because sites that accept and include your articles in their article banks establish links for you and you are not obligated to reciprocate.

4. Build your links through reciprocal linking

By establishing reciprocal links you are verifying to the search engines that you have credibility. If high ranking sites link to your site then the search engines will find you worthy of high ranking as well.

Find sites that rank well and request a link exchange. This can be done manually or you can purchase linking programs that will automate this for you. Either way spend a few weeks focusing on creating quality links and you will soon see your link ratings go up as well.

5. Join and participate in online forums.

The internet is full of discussion forums that cover hundreds of business and non-business topics.

Find a forum in your topic and look over the discussions. Ask questions, contribute your expertise and get to know some of the forum members. This is an excellent opportunity for you to meet others and introduct your website. It also helps build trust while helping you learn how others have found success.

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web specializing in affiliate sales. Elizabeth remains dedicated to helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can visit Elizabeth's sites at: http://www.pro-marketing-online.com http://www.homenotion.com

Let's talk traffic and how to get it. Your website has at most, 10 seconds to grab the attention of your visitor, so you need to have something "interest grabbing" above the fold. That's a newspaper term for what people see when looking at the top part of a paper. With more than 50 million websites out there, your viewers will demand topic specific information that will make them bookmark you, recommend you to their friends, and make them return over and over.

An easy subscribe method on your site is a must. If must have an easy way for people to subscribe or you are literally throwing away customers; something you can't afford to do in these competitive times.

Building a list is one of the single most important things you can do to survive and stay alive in business. One of the easiest ways to build a list is to offer something free to all subscribers. Offer value and people will stay with you for a very long time. If you don't have a large list of your own, then barter or buy advertising with someone who does have a large list with the same target market audience as you.

Take your list, no matter how big or how small and ask your subscribers to refer 2 people to your site. Offer them something of value for helping you. Explain to them that you are trying to build your list so you can improve your site so that it will be more beneficial to them. We are all just ordinary people out there and many of us are happy to help others. Make sure there is a link on your site for people to forward your site to others with one click. Think, how many times has a friend sent you a site to look at. We all do it.

Don't forget to always include your website at the bottom of every email you send. Make sure you use it in a sig file at any webboard you join. Same for newsgroups. Consider sending funny pictures out to friends and relatives with your sig file in the email. As they forward your email to others and they refer to others it will explode. Make sure you have a very effective sig file. This allows you to keep building and building.

One of the most important things you can do with your website is to make sure any link that goes away from your site is set to open in a new window. This way your visitors do not leave your site and don't have to try and find a way back once they have finished at the other site. Your site must be as user friendly as possible.

Getting your website link on other websites. Links to your site will affect your search engine rankings. The higher your ranking the more visitors. It's that simple. But not just any link will do. You need quality links that also relate to your business. Avoid link farms. Search engines will view your site negatively if you are in link farms or god forbid, webrings. Don't link with just anyone. Go for quality.

A free site that will help you to get and exchange quality links is Ken Evoy's SiteSell. Free is good and they make it very easy for you. It one reason I return to their site over and over. Have a look http://value-exchange.sitesell.com Consider exchanging banners with these sites. It a benefit for both of you.

Get listed in ezine directories and search engines. Submit by hand and not by some mass program. Many of them don't work properly and search engines are starting to ignore them. Start with http://www.dmoz.org as they feed a lot of other search engines. Then hit the top five.

Get Google traffic. It's not that hard. There's no special trick. Simply go to http://www.google.com/webmasters/ and read their recommendations and then make sure you implement them into your site so that your site is properly optimized. Set aside some time every day...15 minutes to an hour and work on optimizing your site correctly.

Want to get into Yahoo the free way. It's easy...visit here http://submit.search.yahoo.com/free/request It may take a month or more, but it will save you a lot of money. If you are in a hurry and time is money then used the paid listing. It by no means guarantee that you will get it and they will not refund your money if they reject you, but if you have done things right you should be ok.

If you can write articles do so. If you don't then put appropriate articles on your site for others to read. Either will bring you traffic. Archived articles that you have written can bring you traffic for years to come. This is an effective long term strategy and will help to establish you and your credentials as well.

A popular ezine directory like http://www.ezinehub.com will give you some insight on what ezines will accept your articles and submitting to ezine article sites will give you even wider distribution. Make sure all your articles include a small footer at the end, about the author. This should be kept to 4-5 lines and has to be as effective as possible in order to bring you new visitors.

Jean Sutherland has successfully run her own ezine for over 6 years and has a subscriber base of 35,000. Her ezine is geared to people doing business online and beside offering free software, it also provides traffic & marketing tips, informative business articles, free ebooks and computer tips for those trying to work online.

http://www.emailpromotions.net http://www.spasoftheworld.com

How to increase your website traffic with zero cost'. It's a bold statement don't you think. But, believe me it's true. You can increase your traffic by 1000% with no cost involved if you do it the right way. Continue reading if you want to know how.

I've outlined 5 ways to reach your target. But, please keep in mind that these are not the only ways that you can do to increase your traffic. There are hundreds of techniques to increase traffic. But these one are the proven one. I've used it personally. More importantly, these techniques can get you FREE traffic. You're money is saved in your pocket. Let's go to the first one.

Technique #1: Linking strategy

Linking strategy is the easiest way to get free traffic. When I say "the easiest way" it does not mean that you can ask everybody to link to your site and do nothing after that. Compared to other techniques that you'll discover, this one will take less time to do.

Here's how to do it. First select the site in your niche market. Be selective. Choose one that has a high traffic. Usually a high traffic site is pretty stingy to put link to your site. So, the key here is to be persistent. Ask them how many visitors do they received per month and if they could link to your site. If they don't answer your request, email them the second time.

Be persistent. If they don't want to link to your site, ask them to trade link instead (reciprocal link). This is the last resort you want to have.

Word of warning: Don't crowd your site with too many links. Only accept link trading if it's really worth it.

Technique #2: Offer Free eBooks or articles

You'll fall in love with this technique if you see what it can do to your site. This technique can create an excellent'Viral marketing' effect. It can multiply the no of visitors to your site in a matter of days. This most important thing about this technique is that to offer something that is really useful to your visitor. So useful that they can only get that information from you!

You need to the 'wants' in your need market. What problems do they encounter? Solve these problems and you have a killer articles or e-book that you can give away for free. Remember, don't sell it. Give it away for free. If you feel really reluctant to give your article or e-book for free, you can give your visitors a partial of it. But, make sure it's really useful. Don't forget to put your name and your contact information in this article or e-book. Usually, if you write an article, you need to include your resource box at the very bottom of your article.

The most important task in this technique is to offer a reprint right to your visitors. What this mean is that your visitors can publish your articles or e-book to anyone in any medium; email, Ezine, website or anything. But please state your condition: Include your contact information or resource box. This will create viral effect to your visitors.

Before I forgot, there is one particular e-book compiler that is good in doing this kind of task. The name of this e-book compiler is 'E-book Edit Pro'. With this compiler, you can offer your visitors a customizable e-book. This is a great incentive for them to distribute your article or e-book since they can put their name and information in it. If you like to know more about the excellent compiler, please visit: http://www.ebookedit.com/

Technique #3: Classified Ad

This is the most time consuming technique compared to all 5. While it is time consuming, it is really worth it.

Tips - This technique should be used together with the above technique. Let me explain:

First, you need to write an e-book or article that you can give it away for free. Then, you need have an autoresponder. If you don't have an autoresponder (your hosting company should provide this service for free), you can get one for free. Just type 'free autoresponder' in your search engine and you'll get hundred of sites that provided free autoresponder. If you're searching for excellent autoresponder, I'd like to suggest these autoresponder:

1. http://www.getresponse.com - Most online marketers used this service. You pay monthly to them for providing service. The most important feature is that you can personalize your autoresponder with your visitor's name. They also provide a free service. The only catch is that there will be an ad in your email.

2. http://www.aweber.com - One of the first companies to provide autoresponder service. Try to visit their site if you want to learn more. Basically, it offers the same kind of service as getresponse.com.

3. http://www.autoresponseplus.com - You only need to pay one-time fees for this service since the software will be installed on your server. It's great in you don't want to pay high monthly fees. The only drawback for Autoresponseplus is that you need to have a little bit skill on how to install cgi (Common Gateway Interface) on your server.

Enough talking. Let's continue.

After you have your own autoresponder, place your free article in this autoresponder. Now, you need to advertise your autoresponder address in the classified ad website. Don't put your email address but your autoresponder address. The best part with this technique is that you can capture you visitor's email. You can contact them again and again if you have any offer in the future.

Technique #4: Deliver informational pack Ezine/newsletter

People surf the net to look for information. Out of 100, only 3 people surf the net to buy something. But others are doing some research or try to find something informational.

With this keep in mind, you can attract people to come to your site if you can deliver them timely information. By producing timely information, you glued these visitors to your site preventing them from going elsewhere. This can be done by giving them free newsletter or Ezine.

This is not an easy task because there is abundance of free information on the net. You need to give them something different from these 'free' stuff. Try to provide something unique in your Ezine. For example, if you're publishing music Ezine, try to make a deal with music label so that you can give special price to your subscriber. Make sure your subscriber cannot get this of kind if deal in other place. If you can create this unique proposition, you're already on top of the world. Your Ezine will spread like fire. More people will come to your site to subscribe your unique newsletter.

Technique #5: Offer affiliate program

This is the greatest FREE traffic generator technique out there. With this technique both parties win; you and your affiliate program participant. You get more traffic and sales, they get more money from referral commission.

This topic is really a large topic. I can write a whole e-book about how to create a successful affiliate program. But, I'll discuss the basic thing about affiliate program in here.

Basically, to create an effective affiliate program, you need to create an interest for your visitor's to join your affiliate program. You can do this by giving them high referral fees and marketing tools for them to use. Above all, you need to make them easy to promote your product or service. Don't make them do all the hard work. It is your job.

The next thing you need to do is to motivate them to spread the word about you. Contact them in a timely manner. Don't forget them after they've joined your program. Make them feel special. In fact, they are special since they are the one who will do the promotion and advertising. A well designed affiliate program can increase your website traffic and sales by unimaginable amount. But again, you need to devote all you effort in this technique if you want to have a successful affiliate program. Don't do it half way. Even if you've to work 18 hours a day to create your own affiliate program, it's really worth it in the future. The payoff is going to be thousand times your initial effort.

All of these techniques are free. You don't have to spend a dime on them. Try it on your site. I've tried all these techniques. And they work!

Nas Romli runs a site that help people to start their own home based business within 24 hours.Many have benefited from this service.Drop by at his site for more information about this amazing service:http://www.cashflowsecret.net

Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use. Using the wrong keywords would eliminate your site from search engines forever!

Besides Onpage Optimization, to rank well in search engines you must optimize your OffPage factors too. What you have to do is basically creating many links pointing to your site and getting links from different IP Addresses.

When you have many links pointing to your site, that means you have many votes. The more votes you get, the more popular you are to the search engines.

To create many links pointing to your site, the first thing you can do is exchanging links with other sites. But, make sure you are linking to good websites! There is a free service in the net that will make this task easier. Simply go to: http://www.LinkMetro.com

Here, you can exchange links with related-content sites and you will be notified when a certain website is no longer exist.

Another way to get those links is by buying text links. Or, if you want the free technique, you can always post some articles and comments in online forums containing your site's URL in the signature.

Improve your OffPage and the search engines will love you!

Farid Aziz is a full-time Internet Marketer. Reveal more of his FREE tips and strategies on Internet Marketing and get a FREE Course on How to Make Money Online with Your Hobby at Internet Marketer Sells

Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use. Using the wrong keywords would eliminate your site from search engines forever!

This keyword-tweaking game for a site is often called OnPage Optimization. In order to rank high in search engines, make sure you execute these tasks:

1. Include your keywords in the domain name
2. Include them also in the page title
3. Use "h1" and "h2" header tags
4. Type some keywords in bold, italic and underline
5. Put your keywords at the beginning and end of your webpage
6. Named all the images or graphics after your keywords

A wrong thing to do is performing unnecessary keyword-filling! This could make your site banned by search engines. An example of unnecessary keyword-filling is by putting hidden texts all over your webpage. Did it ever cross your mind? Well don't do that silly thing!

Also don't fill your meta tag, alt image tag, or title tag with keywords. You will get caught and your site will be banned for this!

After all, there is another important factor that has a huge impact on your site's ranking in search engines. It's the OffPage Optimization. I'll write about it in another article!

Farid Aziz is a full-time Internet Marketer. Reveal more of his FREE tips and strategies on Internet Marketing and get a FREE Course on How to Make Money Online with Your Hobby at Internet Marketer Sells

Search engine spiders read and record page titles first. Here are five tips on how you can get the search engine spiders to read your titles and use them in their optimization process:

1. Character count is important: Google's maximum character count for page titles is 83. Yahoo's maximum character count is 111.

2. Don't use filler words like: and, for, the. They are dropped anyway by the search engines.

3. Remove redundant or unsearch worthy words or phrases, for instance: Welcome to, this is about, or Products Page. Anything people would not normally search on. This also uses up the limitations on character count (mentioned in #1 above).

4. Include word plurals, for instance: sales lead and sales leads.

5. Include various spellings or misspellings of the words, for example, saleslead and sales lead, could be used as one word or someone might search on them as two separate words.

Catherine Franz, a Business Coach, specializes in writing, marketing and product development. Newsletters and additional articles: http://www.abundancecenter.com blog: http://abundance.blogs.com

You have put lot of sweat in making your site. Now you want it to engender revenues and only source of traffic is search engines. You have completed your seo optimization well but there is no precursor of any traffic. Yes Google places new sites in "Sandbox" and this means that your site would not rank well for high traffic keywords for a certain period. This phenomenon is called as "Sandbox". What if your site is in "Sandbox" or on hold? Should you hang around or is there any way out. Lets look at few of them:

Have a slow and sturdy link campaign (taking Google new patent into consideration)

Google's new patent indicates some of the point clearly why many sites are thrown into sandbox for long. By keeping below points into consideration, you could shorten the time span of sandbox for your site.

# Go for everlasting link exchange. Don't buy links, which will evaporate once you stop payments.

# Have a slow and steady enlargement of links. Don't do it fast.

# Have a permanent anchor text in your links. Think well before you make use of one.

# Use multiple anchor text

# Have links from the pages, which are updated regularly

Start a PPC campaign

Get traffic from PPC campaign starting from Google Adwords and you could get instant traffic from the day you launched your site. You could work on your budget and come up with a figure where you could make some money after spending on Pay per click. In the mean time, you could make the list of keywords, which works, for you in the Adwords campaign and incorporate them into your site.

Add new pages

Get into habit of adding minimum of 1 content rich page to your site every day. This will not only prepare your site for higher traffic but also get your site crawled by search engines regularly. This could bring your site out of sandbox faster.

Amitabh Shukla, Personal blog for the author is at Seo Expert India

Search engine spiders read and record page titles first. Here are five tips on how you can get the search engine spiders to read your titles and use them in their optimization process:

1. Character count is important: Google's maximum character count for page titles is 83. Yahoo's maximum character count is 111.

2. Don't use filler words like: and, for, the. They are dropped anyway by the search engines.

3. Remove redundant or unsearch worthy words or phrases, for instance: Welcome to, this is about, or Products Page. Anything people would not normally search on. This also uses up the limitations on character count (mentioned in #1 above).

4. Include word plurals, for instance: sales lead and sales leads.

5. Include various spellings or misspellings of the words, for example, saleslead and sales lead, could be used as one word or someone might search on them as two separate words.

Catherine Franz, a Business Coach, specializes in writing, marketing and product development. Newsletters and additional articles: http://www.abundancecenter.com blog: http://abundance.blogs.com

When setting up your website for SEO (Search Engine Optimization) on Google there are several factors you need to look at in order to obtain a high rank on their search engine. Of course your content and meta tags must be inline with positive density percentages and reciprocal links.  Google then takes your website and performs a mathematic equation and places a numeric value on your website depending on one of the most important features, reciprocal or back links.

A back link and reciprocal link are identical. They both say the same thing to the Google engine, that your site should be ranked higher in the order because other people find value in what your website has to offer, thus they provide a link to your site.  In turn, you keep a closed loop by reciprocating the favor to the other website by extending the same courtesy of a back link.  Thus creating a solid network connection.  Google likes to see interconnectivity and will reward your website well for planning it this way.

There are drawbacks to the equation. As things change a website that you are affiliated with may drop a hyperlink or a page may get accidentally deleted.  When the Google robot goes through your website and finds a dead link it notes that you aren't keeping good care of your website and punishes your web rank by reducing its point value.  If you wish to know what your sites current point value is download The Google Toolbar and search for your website www.yourwebsitename.com in the box and perform a Google web search. Upon reading the full URL, Google will go directly to your site first thus pulling up your home page. There on the toolbar will be a page rank for your website between 1 and 10. 1 being a less visited and noted website and 10 a site that screams traffic 24/7. 

Some of the individuals you share reciprocal links with may in fact scan all their links for continuity, should they receive a bounce back for a broken link on your website you can be assured you will receive an email from them. Keeping your website in balance with other sites you share links with will keep the Google engine happy. If you go off and add a company that is not Google friendly, meaning they have no back links you may also lose points.

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

When setting up your website for SEO (Search Engine Optimization) on Google there are several factors you need to look at in order to obtain a high rank on their search engine. Of course your content and meta tags must be inline with positive density percentages and reciprocal links.  Google then takes your website and performs a mathematic equation and places a numeric value on your website depending on one of the most important features, reciprocal or back links.

A back link and reciprocal link are identical. They both say the same thing to the Google engine, that your site should be ranked higher in the order because other people find value in what your website has to offer, thus they provide a link to your site.  In turn, you keep a closed loop by reciprocating the favor to the other website by extending the same courtesy of a back link.  Thus creating a solid network connection.  Google likes to see interconnectivity and will reward your website well for planning it this way.

There are drawbacks to the equation. As things change a website that you are affiliated with may drop a hyperlink or a page may get accidentally deleted.  When the Google robot goes through your website and finds a dead link it notes that you aren't keeping good care of your website and punishes your web rank by reducing its point value.  If you wish to know what your sites current point value is download The Google Toolbar and search for your website www.yourwebsitename.com in the box and perform a Google web search. Upon reading the full URL, Google will go directly to your site first thus pulling up your home page. There on the toolbar will be a page rank for your website between 1 and 10. 1 being a less visited and noted website and 10 a site that screams traffic 24/7. 

Some of the individuals you share reciprocal links with may in fact scan all their links for continuity, should they receive a bounce back for a broken link on your website you can be assured you will receive an email from them. Keeping your website in balance with other sites you share links with will keep the Google engine happy. If you go off and add a company that is not Google friendly, meaning they have no back links you may also lose points.

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

Web users turn to search engines for answers to their questions. This is usually done through various levels of searching the engine's database. Sometimes though, no matter how hard they try, searchers can't find the information they need. Maybe they're not familiar with how to narrow and focus searches, or they may not have enough background in the subject they're researching to recognize the answer they need. Google Answers offers a solution.

With Google Answers, you hire an experienced researcher or specialist in your field of inquiry to provide answers to your questions. In a sense, this process works much like bidding on an item at eBay or hiring work done through a freelancer web site. You will create a Google Answers profile, a nickname, enter your credit card information, and when you post your questions, you specify how much you're willing to pay for answers and an expiration date for replies.

There is a 50 cent per question listing fee, and your payment offer for an answer can range from $2.00 to $200.00 currently. Your offered price needs to be high enough to justify and compensate the time a Google researcher will spend finding an answer. Researchers receive 75% of your offered fee, and Google receives the remainder to help support the Google Answers service. Once you receive an answer, your credit card will be charged the offer amount you made for that answer.

Previously asked questions and answers are posted, searchable, and freely available at the Google Answers site. Other users may make comments on the questions and answers, to help clarify the information you receive.

Google Answers isn't magic. They can't answer unanswerable questions, and they won't provide medical, legal, or financial advice. But for other tough questions that you just can't find an answer for on your own, Google Answers may be, well, the answer!

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

Alexa toolbar also useful to Browse expired websites database. Many times when we visit any website we got error message that website is not available. We have to simply click The Wayback Machine button on Alexa toolbar and we can see the old data of that website.

How to Increase Alexa Ranking of your website?

Alexa Toolbar using millions of users. Alexa Gives Ranking by Analysing the web usage of millions of Alexa Toolbar Users. Alexa Sorting Millions of websites thru Alexa Toolbar and giving numerical rank for each website browsed by Alexa Toolbar.

First Step of increasing your websites Alexa Rank is Download Alexa Toolbar and start browsing your website regularly.

When you completed downloading of Alexa Toolbar, then you can see your websites Alexa Rank on Alexa Toolbar. May be if you dont have Alexa Rank it will Display "No Data" rank. Dont worry after couple of days your website will get Alexa Rank in number.

Keep browsing thru Alexa Toolbar within couple of months period your website will get good Alexa Ranking. Suggest & encourage your friends, relatives, your Company employees to download Alexa Toolbar in their computers. You will see the miracle your compnay websites will get very nice alexa rank.

You can download Alexa Toolbar here also. please click following link to download alexa Toolbar. forward this link to your friends, employees and many others alo.

http://download.alexa.com/index.cgi?amzn_id=ahirebros

Yogesh Ahire
eMarketing consultant from India
URL: http://www.e-Gurukul.com, http://www.e-Guru.org

Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run. Those willing to spend the time and put these techniques into practice are the ones that will benefit and are more likely to be successful.

1. Your first page is where search engines will start and making sure that this page is fully optimized is one of your first goals. What's optimization your ask? It's making your site as search engine friendly as possible. You will also see people refer to this in the short form of SEO.

Your first step is the TITLE TAG. This is one item that search engines look for to start getting information about what your site is about. It is also what search engines will show above a clickable line on their results page. It is also a major consideration of where you will rank when certain inquiries are made of the search engine. TITLE TAGS are one of the major things to concentrate on and to make sure that you get it right. Doing so will result in not only better placement in the search engine, but enticing descriptions will also result in more people clicking on your link and visiting your site.

Take a look at what your competition is doing in order to get some ideas for your site. To see their TITLE TAG go to their web site and in IE or Netscape click on View then Source and you will be able to see their TITLE TAG. Don't copy theirs, but let this help you get some ideas for your own site.

2. Putting keyword phrases into your pages - Finding the perfect set of keywords for your web pages and knowing the right keywords to use is very important because your site should provide people with what they are looking for. A free program to help you can be found at: http://www.goodkeywords.com Good Keywords makes use of various tools provided by search engines like Yahoo, Google, Teoma and other services like Alexa. Using Good Keywords makes it all very simple, fast and straight forward. Just remember...don't over do it or you will be penalized.

3. Writing your web page copy - Your next step is to incorporate those keywords into the copy on your web site. This is extremely important as search engines need to see these keywords on your page so they can then analyze these words and decide where your site should be listed in their categories. Write your content around the keywords and use them as many times as possible, keeping in mind though...that it is not just a search engine that is reading the copy but also your visitor.

4. META TAGS - Meta tags provide search engines with information about the content and purpose of a Web site. A Web site that uses meta tags to the best of their ability will appear more often in search results and will also be seen closer to the top on those search results. Many people feel that stuffing keywords into the meta tags will help improve their rankings. The original idea behind meta tags was to give a way to classify the web site. The problem now is that many engines don't consider meta tags to be as relevant to the ranking, therefore they give them less weight overall because of the keyword stuffing techniques used. That's not to say that you still shouldn't use meta tags, just consider to use them for what they were originally intended - that is to give your site an accurate title and description with a few keywords (3 or 4 phrases max) outlining what the page, or site is about.

5. ALT TAGS - The ALT tag or 'alternative text' is an attribute of the IMG tag. (Any graphic on your web site) An ALT tag should be included for every image within your web site. The ALT tag provides an alternate message to your viewers who can't see your graphics. Without ALT tags, images on a web site are meaningless to these users. If you will be using a graphic menu systems for navigation, these alternate messages are an especially important aid to users without the ability to see your graphics. Adding an appropriate ALT tag to every image within your web site will make a huge difference to the accessibility of your web site. Also, for those who use Yahoo and Google image searches, your ALT Tags can be very important and will help bring traffic to your site. Take for instance one of my sites - http://www.spasoftheworld.com I have loads of graphics of different resort spas and the graphics all carry the name of the resort. People looking for information on this resort may easily end up at my website because I names a picture with the name of the resort.

On the reverse side, ALT TAG stuffing, which is using the tags in an image to hide keywords will rarely help a site's position. If you can insert a key phrase into the image description then by all means do so. Remember that Alt tags do usually count towards your overall keyword density so it's better to have relevant keyword alt tags rather than something like "image01.gif".

6. Linking - with more search engines coming online every day, search engines are looking for ways to serve quality links to visitors. This is where linking to other sites and having them link to you becomes important to both you and the search engine. People who assume that the more inbound links to them will help them, are very wrong. This may have been true at one time but not today. Search engines need to give quality results. One way they have of rating your site is by the quality of inbound links to your site. Therefore sites that are closely related to your site and that link to you will help boost your popularity in search engines. With Google this is a huge issue in how you rank with them. Having a hundred links from all sorts of site may result in hurting your ranking and you may be viewed as a link farm.

7. Spiders - A search engine is a database that has been put together by spiders. Spiders scour the Internet going through pages and recording information available on web pages. Spiders then give the information to the database and the database feeds the results. Theoretically, the web site should show up in the search results the next time the engine updates. It is important that all links on your site be active. A dead link may prevent a spider from doing your entire site.

8. Robots Text file - Search engines will look in your root domain for a special file named "robots.txt" (http://www.mydomain.com/robots.txt). The file tells the robot (spider) which files it may spider (download). This system is called, The Robots Exclusion Standard.

9. FLASH - This has to be one of the top mistakes a web site owner can do to hurt their search engine rangkings. Good content will win over flash every time and getting visitors to your site is what you are trying to accomplish. The only thing the search engines will be able to see when visiting a site where the first page is all flash are the title tags and links. In most cases that will not be enough. Over and over it's content rich pages that will get you the rankings you need. You may have to decide between getting a high ranking or having a "pretty" entry page. Remember that you goal is customers and sales. It might be kewl the first time you visit the site but when you have to go there over and over again it becomes very annoying not to mention that people on dialup must cringe when faced with such a page. They often give up because of the length of time it takes to load.

10. Don't expect results overnight. It takes time to get your ranking up there, even with paid inclusion. You may start out with a low ranking when you are first listed but as you continue to optimize your site and build "relevant" links you will start to see a gradual climb. As you wait for your rise to the top, concentrate on building as many relevant links as possible. Beside increasing your ranking you will be surprised at the number of referrals that you will received from those linked pages.

Jean Sutherland has successfully run her own ezine for over 6 years and has a subscriber base of 35,000. Her ezine is geared to people doing business online and beside offering free software, it also provides traffic & marketing tips, informative business articles, free ebooks and computer tips for those trying to work online. http://www.emailpromotions.net