Monday, August 14, 2006
Do I Need to Perform SEO for My Website?
It may seem like a no-brainer, but actually, the answer is not necessarily Yes. If any ofthe following examples apply to you, you may not be in need of an SEO campaignright now:
• You have a website that you really don’t want strangers to find, such as a trainingtool for your employees or a classroom tool for your students.
• Your site is already ranking well, you’re satisfied with your sales, and you don’twant to rock the boat.
• You’re in a big hurry—say, you’ll go out of business without a major upswingin revenue in the next couple of months. This is not to say that SEO can’t helpyou, but good SEO takes time. You may need to focus your energies elsewhereright now.
• Your site is going to be completely rebuilt or redesigned in the next couple ofmonths. If that’s the case, read Shari Thurow’s book Search Engine Visibility(New Riders, 2002) about how to build a search-friendly site from the groundup. If this is you, you’ll want to keep our book on hand, though, for use as soonas your new site is launched. If this list doesn’t apply to you, we think you’reready to begin your SEO adventure!
It is a rare site indeed that couldn’t use a little improvement in the SEO department.
And, with the importance of SEO on the rise, if you don’t need it today, it’s a good
bet you’ll need to brush up your SEO smarts for tomorrow. So even if you don’t think
you need SEO right now, we recommend that you take the time to work through the
questions in this chapter and make sure that your goals aren’t begging for a little help.
• You have a website that you really don’t want strangers to find, such as a trainingtool for your employees or a classroom tool for your students.
• Your site is already ranking well, you’re satisfied with your sales, and you don’twant to rock the boat.
• You’re in a big hurry—say, you’ll go out of business without a major upswingin revenue in the next couple of months. This is not to say that SEO can’t helpyou, but good SEO takes time. You may need to focus your energies elsewhereright now.
• Your site is going to be completely rebuilt or redesigned in the next couple ofmonths. If that’s the case, read Shari Thurow’s book Search Engine Visibility(New Riders, 2002) about how to build a search-friendly site from the groundup. If this is you, you’ll want to keep our book on hand, though, for use as soonas your new site is launched. If this list doesn’t apply to you, we think you’reready to begin your SEO adventure!
It is a rare site indeed that couldn’t use a little improvement in the SEO department.
And, with the importance of SEO on the rise, if you don’t need it today, it’s a good
bet you’ll need to brush up your SEO smarts for tomorrow. So even if you don’t think
you need SEO right now, we recommend that you take the time to work through the
questions in this chapter and make sure that your goals aren’t begging for a little help.
# posted by Aom-ing : 3:13 AM
